Resume

RELEVANT EXPERIENCE

NOVA PBS, WGBH, Boston, MA

Senior Digital Editor, 8/20 – Present

  • Manage and develop digital strategy for NOVA, PBS’ most-watched ongoing television series, including its Facebook, Twitter, YouTube, Reddit, Instagram, LinkedIn accounts, email newsletters, articles, and video.Key measures to date include:
    • Social video views +125% since 2018
    • Under-25 YouTube audience +137% in 2020 compared to 2019
    • Average monthly podcast downloads +30%
    • Increased newsletter subscribers from 60,000 to >230,000 from 2018 with a >20% open rate.
    • Long-form broadcast streaming +99% from 2017 to 2020

    Responsibilities include:
    • Manage digital editor.
    • Write/edit and develop strategy for NOVA’s twice-weekly email newsletter.
    • Report/write/edit articles for NOVA’s online publication, NOVA Next.
    • Edit short-form digital videos and offer editorial and audience support.
    • Write SEO-optimized headlines, subheads, and social language for articles and short-form digital videos, and write episode descriptions and produces visual assets for multiple NOVA YouTube series and the NOVA Now podcast.
    • Develop marketing and social media strategy, and offer editorial support, for NOVA Now, a Shorty Award finalist.
    • Mentor five PBS stations on social media and audience development growth and strategy.

NOVA PBS, WGBH, Boston, MA

Audience Engagement Editor, 4/18 – 8/20

  • Managed and developed strategy for NOVA’s Facebook, Twitter, YouTube, Reddit, and Instagram accounts.
  • Wrote and edited NOVA newsletters and articles for its online publication, NOVA Next.
    Produced and edited short-form digital videos and promotional videos for upcoming broadcasts.
    Wrote SEO-optimized headlines/titles, subheads, and social language, for articles and short-form digital videos.

Northeastern University School of Journalism, Boston, MA            

Multimedia Specialist, 11/17 – 4/18

  • Write and edit features and profiles for School of Journalism website and Storybench.org
  • Develop marketing and communications plans for graduate programs
  • Produce video and social media content for Facebook and Twitter accounts
  • Manage work/study students within department
  • Plan departmental events, often working in collaboration with the Boston Globe, Christian Science Monitor and other local publications

University of California, San Francisco

Digital Storyteller, 7/17 – 10/17

  • Write news briefs, features and profiles for University website
  • Produce multimedia content for and manage UCSF Facebook and Twitter accounts
  • Run Mount Sutro Open Space Reserve Management Plan communications with University Relations team
  • Use Google Analytics, Buzzsumo, TrackMaven and Social Studio to analyze audience reach and engagement

The San Jose Mercury News, San Jose, CA

Editorial and Multimedia Intern, 1/17 – 6/17

  • Report and write science-themed and breaking news pieces
  • Produce videos and infographics

The Monterey Herald, Monterey, CA

Editorial Intern, 9/16 – 12/16

  • Report and write science and environment-based articles for daily paper

New England Aquarium, Boston, MA                                                                          

Visitor Educator, 9/13 – 7/15

  • Write and deliver conservation-based presentations within main building to audiences between 15 and 500 individuals
  • Lead exhibit and touch tank interpretations via direct communication with aquarium visitors
  • Manage teen interns, volunteers and new staff members

Program Educator, 10/12 – 7/15

  • Educate preschool through high school aged children and community members via scheduled outreach program events; write lesson plans and transport live animals to event locations
  • Design and teach childhood marine science courses as part of the NEAq Homeschool Ocean Series program

ADDITIONAL EXPERIENCE

Osa Conservation Sea Turtle Project, Osa Peninsula, Costa Rica

Research Field Assistant, 9/15 – 11/15

  • Write journal entries for Osa Conservation website (www.osaconservation.org)
  • Lead night and morning patrols on two sea turtle nesting beaches; relocate eggs to hatchery, triangulate wild nests, flipper tag nesting females, excavate nests, conduct routine temperature checks within a hatchery and measured, weigh and release hatchlings
  • Enter and analyze data on hatchling emergence success rates, predation and location and frequency of nests using Microsoft Excel and Google Sheets
  • Mentor short-term volunteers and lead tour groups

Amazon Avian Ecology & Biodiversity, Madre de Dios, Peru

Earth Expeditions Master’s Course, 6/13 – 12/13

  • Educate Indigenous children on biodiversity and conservation
  • Conduct avian mist net surveys and soil sampling
  • Complete online master’s coursework in Amazonian ecology and environmental issues

EDUCATION

University of California, Santa Cruz

Science Communication Master’s Program

Graduation: June 2017

University of Colorado, Boulder

B.A. Ecology and Evolutionary Biology

Magna Cum Laude, Dean’s List

Graduation: May 2012         GPA: 3.6